From 41 life insurance providers, we found the nine best to support you your whole life.
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Click at least 2-3 companies to find the very best rate.
Best for Personalized Coverage
Nationwide
A+
AM Best Financial Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
813
J.D. Power Customer Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality.
Best for Military-Centric Options
USAA
A++
AM Best Financial Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
Not rated
J.D. Power Customer Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality.
Best for Local Assistance
State Farm
A++
AM Best Financial Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
822
J.D. Power Customer Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality.
Best for Guaranteed Issue Policies
Mutual of Omaha
A+
AM Best Financial Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
795
J.D. Power Customer Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality.
Best for Riders
MassMutual
A++
AM Best Financial Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
782
J.D. Power Customer Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality.
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Whole life insurance is a common type of life insurance coverage designed to last your entire life, as long as premiums are paid. Whole life policies are relatively simple and straightforward, they do offer the added perk of accumulating cash value which you may be able to borrow from, withdraw, or use to pay your premiums. If you’re shopping for whole life insurance, Reviews.com’s research could help you choose a company that will be right for your situation.
The Best Whole Life Insurance Companies of 2022
Based on our research — which included analyzing third-party customer satisfaction and financial strength ratings, as well as coverage options — the following five companies sell some of the best whole life insurance:
While we chose these companies as being among the best, the best carrier for your unique set of circumstances might not be on this list. Working with a licensed life insurance agent could help you determine the right option for you.
J.D. Power Customer Satisfaction Score* J.D. Power scores are based on surveys for customer satisfaction and product quality.
AM Best Financial Strength Rating AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
A+ AM Best Rate AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
813* J.D. Power J.D. Power scores are based on surveys for customer satisfaction and product quality.
Why we chose it
With numerous policy riders and a high coverage limit, Nationwide would be a great choice if you’re looking for specific coverage options.
Pros
Numerous policy options
High J.D. Power customer satisfaction score
Cons
Lower AM Best financial strength than some competitors
No online quotes for whole life
Read More
OTHER LIFE PRODUCTS OFFERED
Term
Universal
Variable
STANDOUT FEATURES
Choose from two different payment options
Local agents available
USAA
Best for Military-Centric Options
WHY WE CHOSE IT
USAA offers life insurance coverage that can be tailored to the needs of military members and their eligible families.
A++ AM Best Rate AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
Not rated* J.D. Power J.D. Power scores are based on surveys for customer satisfaction and product quality.
Why we chose it
USAA offers life insurance coverage that can be tailored to the needs of military members and their eligible families.
Pros
Superior AM Best financial strength
Military-focused coverages
Cons
May use third-party underwriters for certain types of coverage
Only available to military members, veterans, and qualifying family members
Read More
OTHER LIFE PRODUCTS OFFERED
Term
Universal
STANDOUT FEATURES
High coverage limits
Waiver of premium rider may be available depending on the state
State Farm
Best for Local Assistance
WHY WE CHOSE IT
If you like working with a local agent for your financial products and life insurance, State Farm could be a good choice.
A++ AM Best Rate AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
822* J.D. Power J.D. Power scores are based on surveys for customer satisfaction and product quality.
Why we chose it
If you like working with a local agent for your financial products and life insurance, State Farm could be a good choice.
Pros
Highest J.D. Power customer satisfaction rating in the 2021 study
Local agents available
Cons
No online quotes
Not available in all states
Read More
OTHER LIFE PRODUCTS OFFERED
Term
Universal
Final expense
STANDOUT FEATURES
Flexible payment options
Accessible via local agent, phone, website, or mobile app
Mutual of Omaha
Best for Guaranteed Issue Policies
WHY WE CHOSE IT
Mutual of Omaha’s whole life offerings are limited to guaranteed issue policies, but the carrier could be a good choice if you want a no-exam option.
A+ AM Best Rate AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
795* J.D. Power J.D. Power scores are based on surveys for customer satisfaction and product quality.
Why we chose it
Mutual of Omaha’s whole life offerings are limited to guaranteed issue policies, but the carrier could be a good choice if you want a no-exam option.
Pros
Guaranteed issue policy
Online quotes available
Cons
Lower AM Best financial strength than some competitors
Fewer policy options than competitors
Read More
OTHER LIFE PRODUCTS OFFERED
Term
Universal
Accidental death
STANDOUT FEATURES
No medical exam
Available for ages 45-85 (50-75 in New York)
MassMutual
Best for Riders
WHY WE CHOSE IT
MassMutual offers a large number of riders which could help you build a customized policy.
A++ AM Best Rate AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
782* J.D. Power J.D. Power scores are based on surveys for customer satisfaction and product quality.
Why we chose it
MassMutual offers a large number of riders which could help you build a customized policy.
Pros
Numerous riders
Superior AM Best financial strength
Cons
Lower J.D. Power score than some providers on our list
Fewer whole life types than other carriers
Read More
OTHER LIFE PRODUCTS OFFERED
Term
Universal
Variable
STANDOUT FEATURES
Online life insurance calculator
Online and in-person options
What Is Whole Life Insurance?
Whole life insurance is a type of permanent life insurance policy. Life insurance provides financial protection for your loved ones in the event of your passing. Permanent policies are designed to last for your entire life, as long as the premiums are paid.
Whole life is one of the simplest types of permanent coverage and is designed to provide a death benefit payout to your beneficiary when you pass. Whole life policies also build cash value, which you may be able to use during your lifetime.
Benefits of Whole Life Insurance
Whole life insurance is popular for several reasons:
Permanent coverage: Whole life insurance is designed to last for your entire life. Unlike term life insurance, it does not expire as long as you pay your premiums, so you never have to worry about renewing.
Simplicity: Whole life insurance doesn’t offer a lot of bells and whistles, which may be a good choice if you want a simple, easy-to-understand policy.
Steady premiums: Whole life policy premiums stay level throughout your life, so you have peace of mind knowing your monthly payment.
Drawbacks of whole life insurance
While whole life policies can be great for many people, these policies have drawbacks:
More expensive: Because whole life coverage is designed to last until your death, rather than for a set period, coverage tends to be more expensive than term insurance.
Limited flexibility: Whole life’s simplicity can also be a drawback if you are looking for a policy with more flexible coverage. In that case, universal life insurance may be a better choice.
The cost of life insurance is highly personalized. The amount of coverage you choose, your health metrics, and the riders you add will all change the premium you pay. The best way to know how much you should budget is to get a quote.
It will depend on your needs. Term life insurance may be a good option for younger people who want to change their policy later in life or who only need coverage for a shorter time. Whole life can be a good choice if you want coverage that lasts your entire life but don’t need the extras that more complex policies like universal life can offer.
Some companies offer online quotes, which can be a good starting point. However, because the life insurance underwriting process often involves a health history questionnaire and potentially a medical exam, many companies ask that you work with an agent, either in an office or by phone, to purchase a policy.
Methodology
We evaluated life insurance companies based on riders, coverage, resources, financial strength, and customer satisfaction to create our best life insurance reviews. To compare life insurance companies with other providers across the board, we reviewed the following:
Number of Riders: More riders can mean a company’s policies are more customizable,
Financial Stability: Reviews.com utilized AM Best ratings to determine a company’s historical ability to pay out claims.
Customer Satisfaction: We used J.D. Power’s 2021 Life Insurance Satisfaction Study scores to determine how satisfied customers tend to be with a particular carrier.
Resources: Reviews.com compared website functionality, phone availability, and mobile app options for life insurance companies based on ability to receive online quotes, submit online claims, and read information on different policies available.
Cate Deventer is a writer and licensed insurance agent. She has a Bachelor’s degree in theatre and is currently pursuing a degree in English with a concentration in professional and technical writing from Indiana University East. Her work has been featured on Reviews.com and Bankrate.com, and she’s passionate about helping people take charge of their finances. In her free time, she likes to read thrillers and sci-fi novels, garden, and toss tennis balls for her dog.